Cecilia Weckstrom

Exploring the Intersection of Marketing, Change Management, and Creativity for Transformative Leadership and Growth

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As a writer, I frequently discuss purpose-driven leadership and how it can lead to more significant innovation, resilience, and sustainable growth. I advocate for a forward-looking approach merging creative disciplines with business strategy and leadership. Become a part of my journey in exploring purpose-driven leadership, marketing transformation, and leadership growth.

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I am renowned for my powerful insights drawn from a multidisciplinary background as a trained designer, MBA, marketing strategist, and corporate executive. During my tenure with the LEGO Group, I have helped the brand become the world’s most powerful brand (Brand Finance) and the world’s most respected brand for its corporate social responsibility.

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About me

In my current role, I lead the LEGO Group’s Marketing Transformation globally, pioneering adaptive, future-first marketing strategies to accelerate growth. I focus on cultivating a people-first mentality, leveraging experimentation at scale, data-driven decision-making, and digital transformation to strengthen the company’s innovation culture and growth as a world-leading brand providing creative experiences to people of all ages.



Welcome friend.

As a strategist, orchestrator, and growth seeker, I’m committed to inspiring and connecting people to realise their genius. At the LEGO Group, I lead strategic initiatives that harness experimentation at scale, digital transformation, data-driven decision-making, agile marketing practices, and innovation culture to transform marketing.

I’m an avid speaker and writer, and the blog on this site brings together some of my favourite topics. I’m also experimenting with writing on Substack under the headline Protean At Work, looking at the complex issues of creativity, individual growth and development.

As an individual with a diverse career background and experience across multiple domains, I provide a holistic, enterprise-level perspective on change and transformation to people at all levels. I prefer to partner with colleagues, consumers and customers to co-create valuable outcomes. My mantra is if you want to go fast, go alone and if you want to go far, go together.

Originally trained as a product designer, creativity continues to be a big part of my life. While my work no longer involves developing and designing new product lines, I continue to exercise creativity through music. More recently I have also begun releasing songs and albums under my artist, Oxime, and doing sound design for art exhibitions, film and television.

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