Cecilia Weckstrom: strategy execution advisor

The Tenon

Why most change fades, and what it takes to build capability that compounds.

2 August 2026 Brand Building

Every transformation names what changes. Nobody owns what stays the same. Why brands drift, and the one line that stops it.

28 June 2026 Leadership

Experience makes you faster. It can also make you stop listening, right when being wrong costs the most.

31 May 2026 Leadership

And what they built outlasted them by years. Most leaders can't say that.

26 April 2026 Strategy Execution

Every transformation kickoff hits the same silent moment: what do we actually build? Here's mine.

29 March 2026 Marketing Transformation

Three converging forces are opening a gap most CMOs haven't named yet.

1 March 2026 Marketing Transformation

Four ways companies try to scale marketing, each more sophisticated than the last. None of them work, and they fail for the same reason.

1 February 2026 Transformation

Depreciation isn't a failure of execution. It's a failure of architecture. Why the way most change gets built guarantees it won't last.

12 January 2026 Origin Story

Same company. Same leaders. Same budgets. Completely different outcomes. What separated the work that lasted from the work that quietly went.