Open to Strategic Advisory & NED Roles
I transform complexity into breakthrough brand value
Experience
The LEGO Group
Various roles 2001 -
Over two decades at The LEGO Group, I've led transformative initiatives that helped establish LEGO as the world's most powerful brand. Starting in product innovation, I pioneered new approaches to consumer-centric design before advancing to lead digital transformation of LEGO's global online presence. My journey then expanded into driving sustainability integration and diversity initiatives, demonstrating how authentic brand values create market leadership.Today, as Global Head of Marketing Innovation, I architect breakthrough strategies that balance disruptive thinking with sustainable brand value, consistently delivering growth while strengthening the LEGO Group's market position.
The LEGO Group
Various roles 2001 -
Over two decades at The LEGO Group, I've led transformative initiatives that helped establish LEGO as the world's most powerful brand. Starting in product innovation, I pioneered new approaches to consumer-centric design before advancing to lead digital transformation of LEGO's global online presence. My journey then expanded into driving sustainability integration and diversity initiatives, demonstrating how authentic brand values create market leadership.Today, as Global Head of Marketing Innovation, I architect breakthrough strategies that balance disruptive thinking with sustainable brand value, consistently delivering growth while strengthening the LEGO Group's market position.
The LEGO Group
Various roles 2001 -
Over two decades at The LEGO Group, I've led transformative initiatives that helped establish LEGO as the world's most powerful brand. Starting in product innovation, I pioneered new approaches to consumer-centric design before advancing to lead digital transformation of LEGO's global online presence. My journey then expanded into driving sustainability integration and diversity initiatives, demonstrating how authentic brand values create market leadership.Today, as Global Head of Marketing Innovation, I architect breakthrough strategies that balance disruptive thinking with sustainable brand value, consistently delivering growth while strengthening the LEGO Group's market position.
Board & Advisory Impact
Healthcare Innovation
As Strategic Advisor to Riders for Health and Nexleaf Analytics, I apply transformation expertise to healthcare challenges in emerging markets. I guide strategic work in defining Two Wheels For Life' strategic roadmap as the fundraising and R&D enabler for its sister organisation Riders for Health, delivering innovation in healthcare transport systems, optimizing access in remote regions. With Nexleaf Analytics, I shape strategies for scaling health data solutions, translating complex technical capabilities into meaningful healthcare improvements.
Board & Advisory Impact
Healthcare Innovation
As Strategic Advisor to Riders for Health and Nexleaf Analytics, I apply transformation expertise to healthcare challenges in emerging markets. I guide strategic work in defining Two Wheels For Life' strategic roadmap as the fundraising and R&D enabler for its sister organisation Riders for Health, delivering innovation in healthcare transport systems, optimizing access in remote regions. With Nexleaf Analytics, I shape strategies for scaling health data solutions, translating complex technical capabilities into meaningful healthcare improvements.
Board & Advisory Impact
Healthcare Innovation
As Strategic Advisor to Riders for Health and Nexleaf Analytics, I apply transformation expertise to healthcare challenges in emerging markets. I guide strategic work in defining Two Wheels For Life' strategic roadmap as the fundraising and R&D enabler for its sister organisation Riders for Health, delivering innovation in healthcare transport systems, optimizing access in remote regions. With Nexleaf Analytics, I shape strategies for scaling health data solutions, translating complex technical capabilities into meaningful healthcare improvements.
Education & Creative Leadership
On the International Advisory Board of HEC Paris, I contribute strategic insights on business education evolution, helping shape curriculum development that bridges academic excellence with market relevance. As Visiting Fellow at Central Saint Martins, I mentor emerging creative leaders, fostering innovation mindsets that combine design thinking with business acumen. This work extends to my advisory role with Aergo Health, where I guide the development of adaptive technology solutions that enhance healthcare accessibility.
Education & Creative Leadership
On the International Advisory Board of HEC Paris, I contribute strategic insights on business education evolution, helping shape curriculum development that bridges academic excellence with market relevance. As Visiting Fellow at Central Saint Martins, I mentor emerging creative leaders, fostering innovation mindsets that combine design thinking with business acumen. This work extends to my advisory role with Aergo Health, where I guide the development of adaptive technology solutions that enhance healthcare accessibility.
Education & Creative Leadership
On the International Advisory Board of HEC Paris, I contribute strategic insights on business education evolution, helping shape curriculum development that bridges academic excellence with market relevance. As Visiting Fellow at Central Saint Martins, I mentor emerging creative leaders, fostering innovation mindsets that combine design thinking with business acumen. This work extends to my advisory role with Aergo Health, where I guide the development of adaptive technology solutions that enhance healthcare accessibility.
Cross-Sector Innovation
Across these roles, I bring a unique ability to transform complexity into breakthrough value. Whether optimizing healthcare delivery systems, evolving educational approaches, or advancing technological solutions, I consistently apply design thinking and strategic innovation to drive meaningful change. This cross-sector experience enriches my perspective, enabling me to identify unexpected opportunities and create sustainable solutions that deliver lasting impact.
Cross-Sector Innovation
Across these roles, I bring a unique ability to transform complexity into breakthrough value. Whether optimizing healthcare delivery systems, evolving educational approaches, or advancing technological solutions, I consistently apply design thinking and strategic innovation to drive meaningful change. This cross-sector experience enriches my perspective, enabling me to identify unexpected opportunities and create sustainable solutions that deliver lasting impact.
Cross-Sector Innovation
Across these roles, I bring a unique ability to transform complexity into breakthrough value. Whether optimizing healthcare delivery systems, evolving educational approaches, or advancing technological solutions, I consistently apply design thinking and strategic innovation to drive meaningful change. This cross-sector experience enriches my perspective, enabling me to identify unexpected opportunities and create sustainable solutions that deliver lasting impact.
What I do
Marketing Innovation
From digital transformation to consumer engagement, I architect breakthrough strategies that drive sustainable growth and market leadership.
Marketing Innovation
From digital transformation to consumer engagement, I architect breakthrough strategies that drive sustainable growth and market leadership.
Marketing Innovation
From digital transformation to consumer engagement, I architect breakthrough strategies that drive sustainable growth and market leadership.
Board Advisory
Drawing on global leadership experience, I guide organisations through transformation and sustainable innovation strategies
Board Advisory
Drawing on global leadership experience, I guide organisations through transformation and sustainable innovation strategies
Board Advisory
Drawing on global leadership experience, I guide organisations through transformation and sustainable innovation strategies
Strategic Integration
Combining design thinking with market strategy, I transform complex challenges into clear solutions that build lasting brand value.
Strategic Integration
Combining design thinking with market strategy, I transform complex challenges into clear solutions that build lasting brand value.
Strategic Integration
Combining design thinking with market strategy, I transform complex challenges into clear solutions that build lasting brand value.
Value Creation
By integrating consumer insights with breakthrough innovation, I help organizations unlock transformative growth and market advantage.
Value Creation
By integrating consumer insights with breakthrough innovation, I help organizations unlock transformative growth and market advantage.
Value Creation
By integrating consumer insights with breakthrough innovation, I help organizations unlock transformative growth and market advantage.
I'm Cecilia
Leveraging 20+ years of global leadership experience to guide organisations through digital transformation and sustainable growth. Contributed to LEGO Group's recognition as the world's most powerful brand while driving innovation across consumer engagement and sustainability initiatives
