Engineering Shared Value Creation

Can ecosystems be engineered or are they by default out of control of individuals? Can companies be founded on the explicit intent to nurture ecosystems of value creation? How do you counter disruption and turn it into a force for company growth rather than a ticking time-bomb of eventual corporate demise? From brands to ecosystems The opportunity…

The Future of Co-creation: The Rise of the Empowered Consumer

Power is changing hands. Connectivity is changing how we communicate, the kinds of products we find valuable and the services that we prefer. For a long time audiences chose a product not because it was superior, but because the switching costs were too high. Users were ‘locked in’ – not because of active choice, but because of the…

Celebrating LEGO fan creations on Rebrick.com

Image credit: Mike Doyle Mid-December saw the launch of a long-awaited new addition to how we at the LEGO Group collaborate with our amazing fan community. Rebrick.com is the name of a fantastic new site that aggregates all the wonderful LEGO fan creations in one place, making what is often hard to find visible to…

LEGO Architecture: a fan-created enterprise on the LEGO platform

  What is the ultimate form of lead-user innovation? That would be to enable lead-users to develop a product and set up a business on your company platform. Sounds outrageous perhaps, but exactly that is what Adam Reed Tucker of Brickstructures and the LEGO Group have pulled off together. LEGO Architecture was officially introduced in…

The full value of lead-user innovation

  Last week I had the pleasure to be at the Front End Innovation Europe conference, to give a key note on moving towards an eco-system of value creation with consumers. An interesting subject inviting speakers from a range of industries, this was bound to be a fascinating session. Prior to the conference the speakers…