Celebrating LEGO fan creations on Rebrick.com

Image credit: Mike Doyle Mid-December saw the launch of a long-awaited new addition to how we at the LEGO Group collaborate with our amazing fan community. Rebrick.com is the name of a fantastic new site that aggregates all the wonderful LEGO fan creations in one place, making what is often hard to find visible to…

Consumer Driven: finding the right consumer-centered innovation methods

Over the past years I have been invited to speak at many conferences about consumer-centered innovation methods, and how we at the LEGO Group tap into our community of fans when developing new products. There is an increasing interest in this subject, as companies realise that it is often especially lead users who are significant…

Find laughter in every day

 An odd thing happened to me yesterday. Ordinary as days can be, this was just another one of those, only difference was the taxi I got into. Happy Thursday! Said a smiling Sikh driver behind the wheel while I fumbled with my luggage and tried to sit down and not get the belt of my…

Transforming the LEGO Group

  A great interview this morning with our CEO Jorgen Vig Knudstorp elaborates on something frequently misunderstood – the difference between a turnaround and transformation. He explains the profound changes that the LEGO Group have undergone since its days of crisis in early 2000 and what it took to get there, yes – you guessed…

LEGO Architecture: a fan-created enterprise on the LEGO platform

  What is the ultimate form of lead-user innovation? That would be to enable lead-users to develop a product and set up a business on your company platform. Sounds outrageous perhaps, but exactly that is what Adam Reed Tucker of Brickstructures and the LEGO Group have pulled off together. LEGO Architecture was officially introduced in…

Defining LEGO Systematic Creativity

  Interested in understanding the kind of creativity playing with LEGO bricks develops? Wonder no longer – a year long research project involving professors from the Massachusetts Institute of Technology, University of Westminster to name but a few, has now been completed – explaining not only creativity, and how LEGO play supports creativity, but also…

Understanding LEGO and systematic creativity

LEGO bricks are almost universally synonymous with creativity, the exuberant energy of children to imagine the future and craft it with their very own hands. Much has been said about creativity, and in recent years a lot of new research has emerged, shedding new light on this complex human quality. Creativity is not something you…