Why creativity is at the heart of successful careers

Creativity is how we reinvent ourselves and protect our livelihoods from becoming automated. Back in the age of enlightenment learning was about human dignity. Only a few benefited from education back then and it was something you honed over a lifetime. The learned were pillars of society. They helped advance our understanding of all fields….

How to scale value creation by building eco-systems

Can ecosystems be engineered or are they by default out of control of individuals? Can companies be founded on the explicit intent to nurture ecosystems of value creation? How do you counter disruption and turn it into a force for company growth rather than a ticking time-bomb of eventual corporate demise? From brands to ecosystems The opportunity…

Value creation in the age of the empowered consumer

Power is changing hands. Connectivity is changing how we communicate, the kinds of products we find valuable and the services that we prefer. For a long time audiences chose a product not because it was superior, but because the switching costs were too high. Users were ‘locked in’ – not because of active choice, but because of the…

Powerful brands cannot be controlled

  Someone asked me a while ago about how we can control the LEGO brand given that it has such a vibrant community? I tried not to laugh, because the person had a very straight look on their face and besides, laughing would be rude – it is actually a serious question that many brands…

Learning to think in systems – using LEGO bricks.

  What does Google’s Pagerank, the scientific citation index and the taxonomy of plants, animals and insects have in common with LEGO bricks? They are all systems. A post over at the MIT Technology review examines the history of the Pagerank algorithm and shows that in fact, this thinking had been around for quite a…

What makes collaboration work?

Collaboration is becoming increasingly important for both innovation and business success. It is also a key enabler to protect companies in the eye of the storm. Collaboration relies on individuals being accountable to each other ethically. 4 key principles are at the heart of this: Appreciation, Trust, Commitment and Recognition.

The full value of lead-user innovation

  Last week I had the pleasure to be at the Front End Innovation Europe conference, to give a key note on moving towards an eco-system of value creation with consumers. An interesting subject inviting speakers from a range of industries, this was bound to be a fascinating session. Prior to the conference the speakers…

Think Eco-Systems not just Issues

  Take global warming or government regulation as examples – these are all very complex topics, collections of variables where solving the problem cannot be achieved through solving one issue alone, but in fact the solution rests in addressing the eco-system tying together all the inter-linked variables. In fact, seeing things on purely the issue…

Avoiding the 3 pitfalls of Innovation based on Insight

Don’t get me wrong – I’m a fierce proponent of innovation based on insight. How else would you be able to frame your innovation and understand whether what you are proposing is even relevant, unless you understand the competitive landscape in which you operate? The purpose of this post is not to question whether you…

Debunking Popular Myths about Creativity

  Like innovation, there are plenty of misconceptions about creativity out there, which makes it all the more confusing when people are extolling the importance of creative skill in the 21st century. To continue my quest to unravel these complex topics this instalment is all about explaining what creativity is NOT. You have to be…

Earning the Affinity of Your Consumers

  Some years ago I came across an excellent paper by Juan Pablo Valencia and Taryn Westberg at the London Business School, where extensive investigations were conducted into how experiences people have with brands influence their perception of it and how best to generate value from Brands through experiences. Their paper (Experience and the Brand)…