Someone asked me a while ago how we can control the LEGO brand, given its vibrant community. I tried not to laugh because the person had a very straight look on their face, and besides, laughing would be rude – it is a serious question that many brands battle with. My spontaneous desire to …
Like innovation, there are plenty of misconceptions about creativity, which makes it all the more confusing when people are extolling the importance of creative skill in the 21st century. To continue my quest to unravel these complex topics, this instalment explains what creativity is NOT. Popular myths about creativity Instead creativity: For those interested in …
Recently I had the pleasure to meet Mitchel Resnick, a professor at MIT, and listen to his presentation of the Lifelong Kindergarten project. Resnick is famous for his book Turtles Termites and Traffic Jams, which outlines how control emerges from apparently independent behaviour. Another book, by Kevin Kelly, called Out of Control also touches on …
