Change in organisations is similar to bi-polar disorder in individuals

  This was the shocking insight I discovered recently when reading a research paper published by Bain & Company. According to the authors, the emotional turmoil associated with large scale change inside organisations is a series of moodswings between the extremes of euphoria and depression, created by our collective fear of the unknown, loss aversion,…

LEGO System: A tool to think with

  LEGO play, I have learned, is one of the most powerful ways to unlock curiosity, imagination, creativity and learning. It draws strength from a system whereby you don’t need to know each individual brick, to intuitively know how you can fit them together. Moreover, the bricks can be put together and taken apart by…

How to become a designer?

  This is a question I often get asked, usually by super-inquisitive 10-year-olds, who haven’t realised that they most likely already are designers, and simply need the world to take note. Nonetheless, whether you are or not, this is the time to start! Below is my 5-minute advice for becoming a designer: Take time to…

Consumer Driven: finding the right consumer-centered innovation methods

Over the past years I have been invited to speak at many conferences about consumer-centered innovation methods, and how we at the LEGO Group tap into our community of fans when developing new products. There is an increasing interest in this subject, as companies realise that it is often especially lead users who are significant…

Make your LEGO wish come true

Originally a site in Japanese only, Cuusoo means “wish” in Japanese and the name of a great concept for crowdsourcing product ideas. The site is a veritable treasure trove of ideas suggested by users, where others vote on the ideas by committing to buying it should the product get produced.   The LEGO Group has…

Why experience design is important

  Seth Godin makes an excellent point in his post, that marketeers all too frequently make the mistake in thinking to grow their business they need to move from selling nuts to squirrels to convincing dolphins nuts are delicious. Worldview changes three things: attention, bias and vernacular. Attention, because we choose to pay attention to those things that…

Drive – the surprising truth about what motivates us

  An excellent book by Dan Pink, this follows nicely after my previous post about Creativity as a basic human need. Of course, if you like things short, the best way to enjoy this book in less than 10 minutes is to watch this excellent RSA animation of Dan’s talk.

Creativity as a basic human need

  Picasso is quoted as having said that “every child is an artist” and I would agree, the challenge is how to remain one when you grow up. What is particularly troubling is all the talk about creative people, like they are somehow a class of their own and different from the rest of us….

Powerful brands cannot be controlled

  Someone asked me a while ago about how we can control the LEGO brand given that it has such a vibrant community? I tried not to laugh, because the person had a very straight look on their face and besides, laughing would be rude – it is actually a serious question that many brands…