How to become a designer?

  This is a question I often get asked, usually by super-inquisitive 10-year-olds, who haven’t realised that they most likely already are designers, and simply need the world to take note. Nonetheless, whether you are or not, this is the time to start! Below is my 5-minute advice for becoming a designer: Take time to…

Consumer Driven: finding the right consumer-centered innovation methods

Over the past years I have been invited to speak at many conferences about consumer-centered innovation methods, and how we at the LEGO Group tap into our community of fans when developing new products. There is an increasing interest in this subject, as companies realise that it is often especially lead users who are significant…

Make your LEGO wish come true

Originally a site in Japanese only, Cuusoo means “wish” in Japanese and the name of a great concept for crowdsourcing product ideas. The site is a veritable treasure trove of ideas suggested by users, where others vote on the ideas by committing to buying it should the product get produced.   The LEGO Group has…

Transforming the LEGO Group

  A great interview this morning with our CEO Jorgen Vig Knudstorp elaborates on something frequently misunderstood – the difference between a turnaround and transformation. He explains the profound changes that the LEGO Group have undergone since its days of crisis in early 2000 and what it took to get there, yes – you guessed…

Drive – the surprising truth about what motivates us

  An excellent book by Dan Pink, this follows nicely after my previous post about Creativity as a basic human need. Of course, if you like things short, the best way to enjoy this book in less than 10 minutes is to watch this excellent RSA animation of Dan’s talk.

Creativity as a basic human need

  Picasso is quoted as having said that “every child is an artist” and I would agree, the challenge is how to remain one when you grow up. What is particularly troubling is all the talk about creative people, like they are somehow a class of their own and different from the rest of us….

Powerful brands cannot be controlled

  Someone asked me a while ago about how we can control the LEGO brand given that it has such a vibrant community? I tried not to laugh, because the person had a very straight look on their face and besides, laughing would be rude – it is actually a serious question that many brands…

LEGO Architecture: a fan-created enterprise on the LEGO platform

  What is the ultimate form of lead-user innovation? That would be to enable lead-users to develop a product and set up a business on your company platform. Sounds outrageous perhaps, but exactly that is what Adam Reed Tucker of Brickstructures and the LEGO Group have pulled off together. LEGO Architecture was officially introduced in…

Leaders make the future

  The second day of the Institute for the Future’s Ten Year Forecast retreat is now drawing to a close and I have an opportunity to sit back and reflect over the last 2 days, the people I’ve had the pleasure of meeting, the information I have been inspired by and all the ideas batted around…

What makes collaboration work?

Collaboration is becoming increasingly important for both innovation and business success. It is also a key enabler to protect companies in the eye of the storm. Collaboration relies on individuals being accountable to each other ethically. 4 key principles are at the heart of this: Appreciation, Trust, Commitment and Recognition.