A great interview this morning with our CEO Jorgen Vig Knudstorp elaborates on something frequently misunderstood – the difference between a turnaround and transformation. He explains the profound changes that the LEGO Group have undergone since its days of crisis in early 2000 and what it took to get there, yes – you guessed it, our fans and consumers are at the heart of it.

Advertisements

2 comments

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s