Transforming the LEGO Group


A great interview this morning with our CEO Jorgen Vig Knudstorp elaborates on something frequently misunderstood – the difference between a turnaround and transformation. He explains the profound changes that the LEGO Group have undergone since its days of crisis in early 2000 and what it took to get there, yes – you guessed it, our fans and consumers are at the heart of it.

2 Comments Add yours

  1. Nodin says:

    Your’s is the inteliglent approach to this issue.

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