Image credit: Mike Doyle
Mid-December saw the launch of a long-awaited new addition to how we at the LEGO Group collaborate with our amazing fan community. Rebrick.com is the name of a fantastic new site that aggregates all the wonderful LEGO fan creations in one place, making what is often hard to find visible to all and directing traffic back to all the places where amazing LEGO creations are posted.
The site’s raison d’être is to help bookmark all the creations made out of LEGO bricks, whether it is YouTube movies, LEGO models of Large Hadron colliders or classroom content. While we don’t often launch work in progress – the Rebrick.com site is in fact in Beta and what that means is we really want to hear your comments and suggestions to improving the site, just as much as we want to you to use it, populate it with the awesome things you find and create. The Rebrick site is our way of celebrating all the amazing creativity displayed by our fans and giving something back to all who love LEGO bricks and the system for what is.. something more than a toy – it is a creative medium!
What is the ultimate form of lead-user innovation? That would be to enable lead-users to develop a product and set up a business on your company platform. Sounds outrageous perhaps, but exactly that is what Adam Reed Tucker of Brickstructures and the LEGO Group have pulled off together. LEGO Architecture was officially introduced in 2008 and the line now consists of six buildings – the latest additions include two of Frank Lloyd Wright’s most famous and recognisable buildings – the Guggenheim Museum and Falling Water.
All the models have been developed in collaboration with architects and LEGO Architecture works to inspire future architects, engineers and designers as well as architecture fans around the world with the LEGO brick as a medium. This is particularly powerful as a recent survey indicates that what you play with may have a bearing of your future career choice. Construction toys such as LEGO bricks were found to be instrumental in forming budding architects’ ambitions, with 99 per cent** of architects, including Royal Academy President, Sir Nicholas Grimshaw (architect of the Eden Project), and David Chipperfield, winner of the 2007 RIBA Stirling Prize, having played with the toy bricks when growing up.
The two new sets will be released for sale in the US at the opening of the Frank Lloyd Wright exhibit ‘From Within Outward’ at the Solomon R. Guggenheim museum in New York.
Contact Brickstructures for more on LEGO Architecture
**LEGO UK polled 235 architects through the architectural website http://www.bdonline.co.uk in January 2009
Came across this yesterday and was completely bowled over. A great illustration of how passionate lead users can be!