Are you an experienced researcher, perhaps with a background in service design or User Experience and with a flair for innovation and new business development? This is a unique opportunity to join the passionate people behind one of the world’s best loved toys and creative material.
In this role you will drive the process to design, develop and improve the LEGO consumer experiences based on defining and conducting in-depth user research, ethnography, usability studies and co-creation sessions with consumers. Energised by people, you find researching and working with LEGO fans young and old the best part of the job. You will be deeply familiar with the Net Promoter Score measure, and both qualitative and quantitative research methodologies and you have a solid track record of using these to determine the relevant way to improve experiences in retail, online, at events, in communities – and excited to apply your skills everywhere consumers meet the LEGO Group. You are analytical and process oriented, and you are not afraid of diving in to contribute in all parts of the process, from conducting research to translating it into action, to ensuring a high quality deliverables.
Your passion for driving change is what takes your work beyond reports and analysis, and you thrive on collaboration across the business, facilitating innovation processes, workshops and also have a good skillset in prototyping ideas and opportunities. You understand the dynamics of teams and are a role model in your approach, happy to share your knowledge, mentor others as well as challenge established practices with new insight. An entrepreneur in your thinking, you understand how to develop value propositions that children, adults and fans adore and your outgoing approach inspires others in the company to identify new opportunities, learn more about experience research and design tools and work with you to grow affinity, loyalty, conversion and lifetime value.
If this is you – then we can’t wait to hear from you! Apply now on Linkedin
Mid-December saw the launch of a long-awaited new addition to how we at the LEGO Group collaborate with our amazing fan community. Rebrick.com is the name of a fantastic new site that aggregates all the wonderful LEGO fan creations in one place, making what is often hard to find visible to all and directing traffic back to all the places where amazing LEGO creations are posted.
The site’s raison d’être is to help bookmark all the creations made out of LEGO bricks, whether it is YouTube movies, LEGO models of Large Hadron colliders or classroom content. While we don’t often launch work in progress – the Rebrick.com site is in fact in Beta and what that means is we really want to hear your comments and suggestions to improving the site, just as much as we want to you to use it, populate it with the awesome things you find and create. The Rebrick site is our way of celebrating all the amazing creativity displayed by our fans and giving something back to all who love LEGO bricks and the system for what is.. something more than a toy – it is a creative medium!
What is the ultimate form of lead-user innovation? That would be to enable lead-users to develop a product and set up a business on your company platform. Sounds outrageous perhaps, but exactly that is what Adam Reed Tucker of Brickstructures and the LEGO Group have pulled off together. LEGO Architecture was officially introduced in 2008 and the line now consists of six buildings – the latest additions include two of Frank Lloyd Wright’s most famous and recognisable buildings – the Guggenheim Museum and Falling Water.
All the models have been developed in collaboration with architects and LEGO Architecture works to inspire future architects, engineers and designers as well as architecture fans around the world with the LEGO brick as a medium. This is particularly powerful as a recent survey indicates that what you play with may have a bearing of your future career choice. Construction toys such as LEGO bricks were found to be instrumental in forming budding architects’ ambitions, with 99 per cent** of architects, including Royal Academy President, Sir Nicholas Grimshaw (architect of the Eden Project), and David Chipperfield, winner of the 2007 RIBA Stirling Prize, having played with the toy bricks when growing up.