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About me

Cecilia is Senior Director and Head of and Consumer Experience at the LEGO Group. In this role she works closely with the many LEGO product teams and market representatives, LEGO Club, Community and Social Media teams, Brand Retail and Shop@Home, Developers, User Experience designers and Consumer Insight professionals – setting and driving the global marketing, experience and development strategies for as the company’s primary owned Media Channel.

Cecilia joined the LEGO Group in 2001 as a product designer in the the company’s innovation area, designing a number of highly successful toylines from concept to production, including LEGO Knights Kingdom, LEGO Exoforce, LEGO Spongebob Squarepants, LEGO Creator, LEGO Racers and many more.  She moved into setting up Experience Design as a discipline in 2006, and also ran the LEGO Learning Institute, home of academic research collaboration with the MIT Media Lab and other well-known institutions around the world. She also gained responsibility for Consumer insights in 2008 and headed up the three areas before into her current role in 2012. Cecilia earned her BA in Product Design from Central Saint Martins in 2001, and her TRIUM Executive MBA from HEC Paris, NYU Stern School of Business and London School of Economics and Political Science in 2012.

As a designer she understands the creative process, and the power of insight and consumer co-creation to support innovation, her passion is turning the insight into new business opportunities and securing strong results by leading teams and developing people to drive sustainable company growth. Lastly she is forever curious how play, learning and creativity supports innovation and reaching our full human potential as individuals.

Cecilia is a prolific blogger, musician and has also collaborated extensively with a fantastic social enterprise, Riders for Health, whose work on providing infrastructure for health care in Africa inspired her and fiancée Jon to desig and develop an AIDS sample transport system to help Riders secure diagnosis and care for patients in hard-to-reach areas in Africa.

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