On the plane back from Billund on Wednesday night I was browsing the Harvard Business Review and came across an excellent article by Alex Pentland, from the MIT Media Lab, who has figured out how to measure the power of charisma. The finding is that apparently it is not what you say, it is how you say it. According to Pentland it is possible to predict which executives will win a business competition solely on the basis of the social signals they send.

Apparently more successful people are more energetic. They talk more, but they also listen more. They spend more face-to-face time with others and pick up cues from them, draw people out, and get them to be more outgoing. According to Pentland, it is not just what they project that makes them charismatic; it’s what they elicit. The more of these energetic, positive people you put on a team, the better the team’s performance. More details in his book Honest Signals (MIT Press 2008).

Anoher piece of interesting writing I came across just now. A debate is going on over at Clay Shirky’s blog about the fact that women are rubbish at promoting themselves like men normally do. We hate making self-aggrandising comments, or telling people we are brilliant – instead we hope others will recommend our work rather than promoting it ourselves. This apparently, is one reason why we women are less successful in business.

Reading the blog post, I cannot help but agree. Bragging about myself makes me cringe, it sounds wrong and somehow as I’m pretty energetic as it is, makes me feel entirely fake and horrible. Coming from my native Finland the idea of this kind of bull**** just makes me cringe. Surely Pentland’s research proves that in actual fact we can be successful and not have to be egos on sticks?