Wonderful things are afoot, exciting developments at work – these days I’m heading up a new area where consumer insight and experience design are joined together, so not only can we identify and co-create new LEGO experiences in partnership with LEGO fans around the world, but better still – make sure we follow up on all those experiences via the Net Promoter Score and other research and dialogue to ensure we deliver the promise consistently and continuously to the standard our fans expect. So a fantastic team and very exciting remit we have, and which means that I’m traveling even more than usual.
Blogging has fallen a little to the wayside as a result and in a way it is a shame. I used to feel very bad about it actually, until I wrapped my head around Twitter. I love the fact that you can tweet while on the move – solves all sorts of issues for me as I’m forever running out of battery power on the laptop, or struggling to get a reliable wireless signal that I don’t have to enter my credit card details to use. Twitter is the ultimate compromise – on the one hand it is extremely flexible in that you can tweet from anywhere, at the same time it is extremely constrained in that you only have 140 or so characters. And with tools like tinyurl etc you can still post links if you don’t whittle on about it.
So I guess best way to keep track of me these days is through twitter – and yes, I will make an effort to post a blog entry every once in a while, but granted – it could be more often, so bear with me.
